Foundation of Sports Media

• Basic interest in sports, media, journalism, or broadcasting.

• Basic reading and comprehension skills.

• Willingness to participate in discussions and practical activities.

• Interest in learning sports storytelling and reporting techniques.

• A smartphone, computer, or laptop with internet access to access course materials.

• A notebook for recording important concepts and examples.

  No prior professional experience in sports media is required.

Foundations of Sports Media

This course introduces students to the fundamentals of sports media, covering the global sports media ecosystem, sports storytelling, sports journalism, and communication skills for sports professionals.

Students will explore the evolution of sports broadcasting, traditional and digital media platforms, and sports broadcasting rights. The course also focuses on sports storytelling techniques, including hero narratives, rivalries, emotional triggers, and underdog stories.

Learners will gain an understanding of sports journalism practices such as match reporting, feature writing, interviews, press conference coverage, and journalistic ethics. The course also develops essential communication skills, including voice control, articulation, clarity under pressure, and improvisation.

Through relevant case studies involving the Indian Premier League (IPL), Pro Kabaddi League, Indian Super League (ISL), and Olympic Games, students will understand how sports media operates across different platforms.

By the end of this course, students will have a foundational understanding of sports media, storytelling, journalism, broadcasting, and professional communication.